Does generosity reward the brain?

In a neurological study cited in Science, human research subjects were placed in an MRI (magnetic resonance imaging) scanner and manipulated through situations in which they gave charitable donations. Some brain regions involved in reward were activated by giving, indicating that the brain was experiencing positive sensations from the act of giving.

“If you look at human financial behavior as an attempt to increase the feeling of reward,” said a neuroscientist, “then donating money makes economic sense. Look at it this way: when I’m giving to charity I’m paying for the pleasure of donating money.”

http://tinyurl.com/yu4rhe

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: